My Best Promotion
First-hand tales of creativity and success
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The Basic Facts
Hillary's was hired to develop an appreciation message, supporting the company's self-selected values of creativity, growth and fun, for its employees. The company decided on a week-long event, with different products being given to employees each day. All items were tied to both a daily and weekly theme that related to the above values. The program covered 290 employees in 23 locations. Going into planning the promotion, Hillary's goals were to make the appreciation message meaningful and to "touch the hearts of the team, makes them smile and create daily buzz."
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- Hillary Feder
Michael Cornnell
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