My Best Promotion
First-hand tales of creativity and success
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PM: What was one of the best decisions you made with this program?
AD: It was helping him come up with the catch phrase so it was big and bold. I'm sure it made many people laugh.
PM: Any advice you'd like to give on urinal-based promotions to distributors?
AD: [Laughs] I guess for me to give advice on that, you know, it's to run with your gut. If you like it, it's a good promotion. Something like this doesn't just happen, you have to sit and think and you have to get to know your client. … If I had just walked up to the plumber and said, "Hey how you doing? You guys need shirts, let me get you shirts," I wouldn't know the guy. But I took the time to get to know him and realized he had a sense of humor.
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Michael Cornnell
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