My Best Promotion
First-hand tales of creativity and success
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Promo Marketing: How did the promotion go overall?
Anton Dell'Orefice: Everybody has a good sense of humor about it, most of the owner's called him and laughed, all except for one. There was just one stick-in-the-mud. He did not like it at all, which is fine. But it was a good promotion, [the plumber] did get business out of it. I think he did get a couple commercial accounts over it. It worked out for everybody.
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Michael Cornnell
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