My Best Promotion
First-hand tales of creativity and success
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TH: Focus on the recipient. Take off your sales hat and put yourself in the end-user's shoes! So many factors make up a successful campaign and it's important to look at the time of year, the goal of the promotion and the overall expected outcome.
Want to be considered for a future segment of My Best Promotion? Contact Michael Cornnell at mcornnell@napco.com or 215-238-5449 for a list of questions and other details.
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Michael Cornnell
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