My Best Promotion
First-hand tales of creativity and success
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PM: Did you run into any problems with the promotion, and if so, how did you overcome them?
MB: The main concern was how to add the cards to the umbrellas. We had to drop-ship the umbrellas to the show due to this being a last-minute decision to attend the conference. We simply sent them a hole punch and two bags of large colored rubber bands to loop through the handles. This worked out very nicely and was easy for their booth personnel to do on their own before the show.
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Michael Cornnell
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