My Best Promotion
First-hand tales of creativity and success
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MB: The best decision was that we chose a product that was [off] the radar for most companies. People tend to be too narrow in their choices for giveaways and uncomfortable in stepping away from that approach. Our client was willing to take that leap and was rewarded for doing so. The worst decision was simply not having them order more umbrellas. The order was for 500 and there were 1,000 people registered—they ran out of umbrellas the beginning of the second day of the two-day conference.
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Michael Cornnell
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