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"We have seen some of the major suncare companies coming out with SPF 70 and even an SPF 100 which, in my opinion, is ridiculous—it's all marketing and rather misleading. I am pleased the FDA is making moves to protect the general consumer from misinformation about SPF protection. These new requirements will only help Aloe Up as we have based our labeling and formulations off this matrix for many years," Whaley added.
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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