Eclectic Electronics
Exploring the diverse market of computer accessories
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MUSIC
Huh?: Now-ubiquitous portable music players like Apple’s iPod or other MP3 devices.
Consider: Many of the music players offered by suppliers are not Apple-affiliated, meaning they can work with any download client, be it Amazon’s or Walmart’s digital stores, as opposed to the iPod, which must be used with iTunes. This gives non-Apple music players a broader user base. However, from a form perspective, there’s no reason to let all of Apple’s marketing efforts go waste. Mirroring Apple’s sleek device style can be an excellent strategy for improving a promotion’s appeal. “The design is a popular design in retail,” said Crug.“I think that when they offer [something similar] to promote, it gives them added perceived value.”
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