Eat Your Heart Out
Fresh foods make for fresh promotional messages that won’t be refused
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When selling edible products, distributors should most consider “matching the client’s objectives with the inherent advantages of food and candy promotional tools,” advised Shulkin. “If the client is introducing a ‘hot new product,’ hot sauce or Red Hots can get the point across with ease.”
It is such creative tie-ins as the aforementioned that make edibles stand-out promotional products. “I think any business can use food and candy for creative promotional uses,” Shulkin said. “Candy is a great way to make a connection with a customer.”
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Cynthia T. Graham
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