Eat Your Heart Out
Unlike many other promotional items, edible products have the uncanny ability to create relationships, often lasting ones, between the giver and recipient. “A well-planned promotion takes advantage of this relationship to create the maximum impact,” Shulkin said.
As much as people enjoy eating, it turns out edibles are only recently gaining popularity in the promotional products industry. Shulkin said as a growing number of distributors are becoming more comfortable with “our food and candy products as promotional tools,” A La Carte’s sales have surged. “More distributors are expanding their use of edible products—going from an emphasis on gift items to combining the items with a promotional element and even using edible products solely for promotional uses,” he explained. “Our promotional line is growing much faster than our gift line.”