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are often best for low-quantity orders that need quick turnaround, said Sharkey. With proper timing and budget, high-speed offset or flexographic printing works well for higher quantities and custom manufacturing. Flexography also allows for four-color process, full bleed and complicated graphical reproduction, he added. Plan the promotion: Since these items are not meant for repeated use, widespread distribution is the most effective way to communicate branding. Getting an end-user’s message out to the people can be as easy as passing logoed cups to the tailgating masses at sporting events and concerts.
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