beans or tea bags is an easy, yet always-appreciated, choice. However, to go a little more corporate, bundle travel drinkware with business-card holders or leather padfolios so executives can bring entre show on the road.
PAPER OR PLASTIC
Though the “one and done” nature of disposable drinkware might make distributors shy away, Phil Sharkey, vice president of TK Cups-Sorg’s in Fort Worth, Texas, noted the sheer volume of these items in the world is the key to their inherent branding and promotional power. “We teach distributors to sell them as [a] ‘walking billboard,’” he said. “People drink every day in a multitude of public environments. Drinking from an unimprinted cup is a waste of advertising space.” Can include: Paper, plastic or other disposable cups Great for: “Lunch and learn” corporate education programs, pharmaceutical companies, sporting events Imprinting options: Silk-screening and pad printing