Don’t Trade This for the World
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AFTER—Sustain the buzz with post-show mailings.
Maintaining customers’ interest after a trade show is just as important as initiating it. “If your whole goal for a show is to gather 5,000 names customers to send brochures, letters or follow-up promotional items to “continue with the buzz that you created at the show.”
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- Companies:
- Halls & Company
- People:
- Eric Johnson
- Frank Conn
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