Don’t Trade This for the World
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“Food products have always been one of the most effective and fun ways to generate booth traffic,” noted Conn. In fact, he said, science has proven there are two main triggers that “activate emotion and feelings of joy,” one of which is food. While Logo Dough’s cookies serve the much-welcomed purpose of refreshing attendees as they walk miles and miles of showroom floor, Conn said there is much more to the treats. “The further effectiveness of our products is the capacity to logo ... the cookies themselves or tell the whole story on the box,” he noted.
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- Companies:
- Halls & Company
- People:
- Eric Johnson
- Frank Conn
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