Doing Good—On The Cheap
Working with small nonprofits? Here are 5 ways to serve them as well—and affordably—as possible.
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5. Think Mobile and Multifaceted
Products that offer a solid and versatile marketing reach can be an appealing choice for a nonprofit, as it can let them market in several different directions at once. A tote bag, for instance, can be used as a fundraising item, mailed as a reward to current supports, or packed with goodies at a charity event. "But best of all, they're mobile so the message has greater reach (unlike other products like calendars or drinkware which tend to be more stationary)," said Christopher Duffy, MAS, senior vice president of marketing for Bag Makers, Union, Ill.
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- Companies:
- Bag Makers
- Vantage Apparel
Michael Cornnell
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