Doing Good—On The Cheap
Working with small nonprofits? Here are 5 ways to serve them as well—and affordably—as possible.
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"Whenever customers are on a tight budget, we usually suggest they stick with a better product in a lower price point category than buying something of inferior quality," said Gina Barreca, director of marketing for Vantage Apparel, Avenel, N.J. "With most nonprofits, getting their message out is the most important goal so you wouldn't want to go with something so inexpensive that recipients will not wear it," she explained.
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- Companies:
- Bag Makers
- Vantage Apparel
Michael Cornnell
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