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"We believe Rod will be an excellent addition to the Soffe and Delta Apparel team," said Steve Cochran, president and chief operating officer of Delta Apparel. "Rod brings a unique and pertinent skill set to the Soffe business, with expertise in building and managing business and brand strategy, as well as operating businesses that are in evolution and change. We are excited to have Rod join Soffe and know that he will be instrumental in helping continue to improve upon the great progress and work that has been made by the team over the past several months."
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