Crown Products Revamps Brand

Based in Mobile, Ala., Crown Products revealed a new logo to ring in 2014.

Its icon now has a physical crown appearing at the end of the word "Crown," almost like a "speech bubble," with its motto "whatever it takes!" below.

“Businesses often become stale and lose their appeal to their customers; however, we, at Crown, choose to continuously refresh our image while remaining dedicated to our “whatever it takes” philosophy,” Bobby Wasden, vice president and general manager, said. “Our objective has been to be a leader of quality service, innovative ideas, and social media outreach. What better way to express Crown’s culture than to visually brand the attributes that are the key to our success.”