Cross Your Tees
The style trends and sales strategies shaping the T-shirt market
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Sean Norris
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And then there is color. While brights and neons have dominated of late, Pantone's 2015 color of the year (typically a good barometer for fashion industry color trends) is Marsala, described by Pantone as "a naturally robust and earthy wine red." It's a departure from prior years—Radiant Orchid, Emerald, Tangerine Tango and Honeysuckle, all brights, were Pantone's last four colors of the year—signifying a potential shift to warmer, earthier tones.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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