Cross Your Tees
The style trends and sales strategies shaping the T-shirt market
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Sean Norris
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Hanes has fully embraced this T-shirt-as-all-purpose-attire mindset, adding to its product lineup several styles that blur the lines between weekend-wear and workout-gear. One style, the X-Temp collection, combines fashion-inspired features, like neon-heather colors, with performance traits like moisture-wicking fabric. Another, the nano-T, is made from lightweight fabrics and has a slimmer, contemporary fit that Newman said is popular with millennials and the collegiate market.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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