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Sean Norris
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GIVE OPTIONS
Strain recommended providing samples so that prospective buyers can compare fleece styles and features firsthand. "The most important aspect of fleece is comfort, and the only way to experience comfort is through touch, feel and wear," she advised. Nichols agreed, noting that "good, better, best" options should be included in any fleece pitch. "Many times, even if your clients say they have a tight budget, when they feel the difference they sometimes select a better piece," she said.
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- Companies:
- Bodek And Rhodes
- Dri Duck Traders
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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