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Sean Norris
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PITCH THE RIGHT PRODUCT
Once you've identified your client's fleece needs, you'll need to know what items can actually meet those needs. Want something casual that can be worn around the house? It's all about texture. "Texture is king right now in fleece," said Mary Ellen Nichols, director of marketing communications for Philadelphia-based Bodek and Rhodes. "Products that feel wonderfully soft or cozy or have an unusually luxurious hand are the most talked about. For example, enzyme-washed fleece products are so soft, recipients want to sleep in them." She added that thermal- or fleece-lined apparel and heathered fleece products are popular in retail, making them good options for casual use.
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- Companies:
- Bodek And Rhodes
- Dri Duck Traders
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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