Computer Genius
4 tech must-haves that'll power up your promotions
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But that's just your basic USB, of course—and as we all know, the not-so-basic is where things start to get fun. "New technologies, such as 3.0 speed of flash drives [and] micro USB drives for smartphones, tablets and cameras, [have] opened up new revenue streams for this segment," Gonzalez said. For example, he pointed to iClick's Longmont, a pen/USB combo, that's been a top seller for the company. Looking beyond the classic USB in favor of a multiuse style gives a promotion added value and also increases the number of times an end-user will reach for the item (and by extension, see the branding imprinted there).
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- Companies:
- iClick
- Prime Line
Chrissie Gruebel
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