Community Spotlight: Signet Inc.
PM: Do you have any advice to give to others looking to get involved in charitable works in general?
KS: Every day we are raising awareness for for-profit clients, so we believe it’s our duty to help nonprofits and charitably focused organizations do the same. I recommend looking to both your client base and your employees to see where they are already volunteering their time. Getting involved with a charity will sometimes involve unpaid hours, and the work should feel rewarding, so your employees should feel connected to the cause. Once you pick a cause, use your expertise in branding and your resources to help that organization and its volunteers look professional and be more profitable. Your clients and your employees are already looking for you to be socially accountable, so it’s up to you to step up to the plate.
- People:
- Katie Smart
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.