Community Spotlight: Signet Inc.
PM: What part do promotional products play in Youth Villages?
KS: By providing branded merchandise, we help further the mission of Youth Villages by raising awareness. Youth Villages is very keen on branding because its cause makes a measureable difference and it is successful at what it does. It wants its identity visible in as many ways as possible. At every event, Youth Villages has visible branding on its employees, social media, advertising and fundraising. Promotional products, worn and carried with pride, are walking billboards of the mission and cause of Youth Villages. Signet manages the YV Gear website, providing gifts, giveaways and wearables branded with its logo. There are also large events, such as the YV 5K/10 miler, Soup Sunday, dodgeball tournament, etc., where we provide branded merchandise. Youth Villages also has an incredibly unique incentive program that is carried out yearly. Any employee who donates a portion of his or her pay to the organization can elect to receive a gift, branded with the YV logo. This is a great way to thank him or her for their contribution.
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- Katie Smart
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.