Commodities for the Cube Crowd
But you can help. Be a working class hero and provide the best possible office and desk items using the five tips on the right. (It's what Milton would have wanted.)
1. Pens: They're Still Cool
Despite increasingly inexpensive technological options (email, yelling things at Siri), pens remain a workhorse in the office, and the sales numbers prove it—writing instruments ranked second in total promotional products sales in 2011, according to a PPAI study. Still, if pens are too old-fashioned for your client's 21st-century tastes, consider offering a technological combo. "While tech items have had tremendous popularity, items have been adapted that fit both categories," said Dorene Lanza, director of marketing for Mobile, Alabama-based Crown Products. "A great example is the pen stylus. This is used both for writing and on iPads and other electronic devices."
- Companies:
- Crown Products
- Gordon Industries