Check, Please
Pool your thoughts prior to a Web site redesign
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Creating a marketing strategy:
• How are your site's pages currently ranking on Google? What are the keyphrases for which you'd like to rank? Have you researched the appropriate keywords?
• Do you need to update any of your site's technological needs: e.g. use a new content management system, go "frameless" or open up password-protected content?
• Is the majority of copy in text form, as opposed to within graphics?
• Have you trained your copywriters and/or hired SEO copywriters to update the site?
• Are your page titles updated to maximize their SEO effectiveness?
• Who is linking to your site from their own?
• Are your internal pages cross-referenced and cross-linked?
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Christen Gruebel
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