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But the really cool part is the onsite customization. According to the press release, shoppers can design their own one-of-a-kind garments tailored to their preferences. Champion in the latest apparel company to add on-site customization to its in-store experience. Adidas attempted a similar venture last year, but we think Champion's model could actually be a huge draw, which is great news for the promotional industry.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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