Budweiser Introduces First NBA Virtual Reality Experience
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"We're always looking for new ways to connect with our fans by leveraging emerging technologies that deliver unique experiences," added Mike Conley, vice president of digital for the Cavaliers, in a statement. "VR was a logical next step and an area we're excited to explore."
The VR headsets also double as drink-carriers, making them the ideal promotion for basketball game attendees.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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