Budweiser Introduces First NBA Virtual Reality Experience
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"As a company, we are always looking for new ways to bring fans closer to the teams they love, and virtual reality is a big part of that," said Lucas Hersovici, vice president of consumer connections at Anheuser-Busch InBev SA, the parent company of Budweiser, in a statement. "The Cavs have been great partners in helping us activate this technology in the NBA, and we look forward to continuing to evolve this activation."
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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