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“Customers love using the new micro site to search for eco-friendly products,” noted Kirwei Lo, marketing communications specialist at BroderBros. Co. “In addition, our four new e-catalogs—Eco, adidas, Alternative and Teamwear—allow BroderBros. to reduce the number of traditional catalogs the company prints, further reducing its carbon footprint,” Lo concluded.
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- Companies:
- Alternative Apparel
- People:
- Kirwei Lo
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