Broder Bros. Co. Announces Fourth Quarter and Fiscal Year Results
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Following the exchange offer, management determined that its strong operations were necessary but insufficient for long-term success. To that end, the company successfully recruited a senior sales and marketing executive into a newly created position of executive vice president of sales and marketing. This position has the responsibility for and the authority to, among other things, strengthen the company's selling effort to meet the needs of customers, rationalize the company's product assortment to increase its competitiveness, and offer pricing to attract customers from all segments of the imprintable sportswear market.
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