Broder Bros. Co. Announces Fourth Quarter and Fiscal Year Results
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Management believes that the company halted the share loss of 2009 by securing its position as the "ultra-reliable distributor." This positioning exploits the company's ability to remain strongly in stock in the most popular products and rebuild its inventory in proprietary brands. It also exploits the company's superior fulfillment functions in its distribution centers, call centers, and websites. In addition, it relies on a commitment not to be undersold by competition which does not enjoy the company's strong margins and low variable operating costs.
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