Brand Fuel Turns 10
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To help growth, the company invested in and enhanced both its internal and external I.T. infrastructure, added WEB 2.0 programming and processes, and streamlined daily business transactions. “These changes prompted company growth by 18 percent, allowing us to appeal to and service clients in a way that most of our competitors can’t,” Fiveash claims. Such advances paid off when a new partnership with a major open-source CRM developer and a revived client relationship with Blue Cross and Blue Shield of North Carolina took place early in 2008.
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