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A Brand Company's flagship, Activate! Promotions + Marketing, will execute its full-scale brand change to BrandAlliance by early 2016.
“The global competition for talent continues to increase,” said Cynthia Lawrence, president of the acquired organizations. “PerformanceLink directly addresses the need for organizations to retain their talent by building a high-performance workplace culture and engaging their employees within that culture. A Brand Company is going to allow PerformanceLink to grow our footprint and we are thrilled to be a part of such a visionary company.”
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