Bodek and Rhodes Makes Two Big Announcements
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Coming on the heels of the company’s largest product expansion in Bodek and Rhodes' history, UltraClub now boasts more than 200 styles, including a variety of new performance-oriented apparel.
“UltraClub isn’t just the original private label. It’s our brand and we’re making sure it stays original,” said Mike Rhodes, president. “Much of the line is focused on performance for every arena, and not just athletics. Yes, moisture-wicking comfort is a big part of what UltraClub offers, but so are everyday performance concerns like no-shrink and no-fade polos, easy-care and wrinkle-free oxfords, and ring-spun organic cotton that’s soft on the Earth.”
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