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Cello Pens manufactures products, such as pens, pencils, and highlighters. The company, based in Mumbai, has facilities in Africa, the Middle East and other Asian countries.
"Moving to 100 percent ownership in Cello Pens is an opportunity to reinforce our position as India's No. 1 writing instrument brand and to further BIC's development in Asia," Bruno Bich, BIC's chairman of the board, told Forbes. "We are confident in Cello Pens' multicultural management team's abilities to leverage the strong asset that is the Cello brand, driving toward strong mid- and long-term growth potential."
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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