BDA Appoints Director of Global Sourcing
Bensussen Deutsch & Associates (BDA) has hired LeeAnn Schumacher as its director of global sourcing.
With more than 15 years of experience in the promotional products industry, international sourcing and manufacturing, Schumacher will be responsible for managing the company’s U.S. import activities and BDA Asia operations, looking for opportunities to innovate and expand the BDA supply chain through suppliers and manufacturers worldwide.
“LeeAnn is a dynamic leader, well-versed in vendor relationship management and product trend forecasting on a global level,” said Jay Deutsch, CEO and co-founder of BDA. “With LeeAnn as our cornerstone, we will continue to lead the industry in product innovation, while expanding our efforts and exceeding the recognized standards for sourcing and factory compliance.”
Prior to joining BDA, Schumacher held various executive level roles as a certified incentive professional through the Incentive Marketing Association, business management, global sourcing, plus merchandising and procurement roles in both business-to-consumer and business-to-business channels.
“I am so happy to be a part of a world-class merchandise agency like BDA,” said Schumacher. “I look forward to continuing to build on an already strong vendor relationship network and implementing profitable merchandise strategies for our clients.”
For more information, visit www.bdainc.com.