A Case Study
"The Five-in-one Spoon was used in a bank throughout several branch locations. The bank bought the 5-in-1 spoon and put two of our measuring spoons together, so you had every kind of amount up from a quarter teaspoon to a tablespoon in this set of two. The imprint was 'banking beyond measure,' and it was kind of a rebranding of these retail branch locations that were located in grocery stores. So it tied in very well to the geography of the land, so to speak, where [the customers] were, and of course to the bank. I believe over 30,000 sets were handed out over a weekend through half-a-dozen locations, so it was pretty successful in getting their rebranding out."
- Steven Meyer, MAS, vice president of sales for Molenaar LLC, Willmar, Minn. From "The Joy of (Promotional) Cooking: The products you need to keep serving up sales with cooking and kitchen items," Promo Marketing, December 2011.
- Companies:
- Edwards Garment
- Liqui-Mark
- Molenaar