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The Value of Research
"Distributors new to the market need to understand there is a separation between a bank and a credit union. They are two different channels. For example, banks have customers who use personal checks, while credit unions have members who utilize share drafts. If a distributor goes into a credit union and starts using bank language, it could be very embarrassing."
- Jim Staricha, national sales manager for Northstar, a division of Ennis located in Brooklyn Park, Minn. From "It Pays to Serve the Financial Market: Customer need and supplier innovation converge with profitable results for distributors," Print Professional, November 2005.
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- Companies:
- Edwards Garment
- Liqui-Mark
- Molenaar
Compiled Sean Norris
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