Fashion, Fun & Function
Bag and tote giveaways bring retail trends to the promotional marketplace
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To keep the line fun, Fawbush explained, "The bags are named for musicians, songs, famous Memphis hot spots and guitars."
While fun is important, substance is critical. A promotion based solely on a flashy looking bag with a high wow-factor but low usability is ultimately a failed promotion—the too-small purse or uncomfortable backpack that ends up hung on the back of a door isn't promoting anything to anyone. Said Fawbush, "ful bags are designed to offer function, convenience, organization, simplicity and comfort. They come in classic shapes with modern lines. The look and function should complement each other."
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- Companies:
- Norwood Promotional Products
- TRG Group
- People:
- Andrew Spellman
E
Charles Plyter
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