Fashion, Fun & Function
Bag and tote giveaways bring retail trends to the promotional marketplace
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In terms of customization for higher-end, higher-fashion items, the branding options go beyond embroidery and screen printing—end-buyers can actually create exclusive products. "We can make an exclusive style and color for a customer for as little as 200 pieces," Traiger said.
Fun
"The trend in backpacks is to have one you want to carry, something that looks fashionable and put-together," said Margit Fawbush, marketing manager for Indianapolis-based Norwood Promotional Products. "Features and functions are also important—in this iPod era, everyone needs easy-access pockets for cell phones, headphones, digital cameras, laptops [and] netbooks."
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- Companies:
- Norwood Promotional Products
- TRG Group
- People:
- Andrew Spellman
E
Charles Plyter
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