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SC: Chocolate-covered pretzels, actually. About 15 years ago, an agent in my office got the idea to send chocolate-covered pretzels to her then-manageable client list with a note that said something like “I love your business, and I love referrals!” Her referrals began to increase, as did her business. Over the past 15 years, her client list has grown huge—she now sends out more than 800 boxes of chocolate-covered pretzels each Valentine’s Day. Many, many of her clients have mentioned the pretzels to her, and how much they love receiving them. It’s the kind of long-term promotion and marketing that can really help an agency.
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