Avoid 'March Madness' Legal Action from NCAA
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In January and February, many commercials and TV shows referred to the Super Bowl as "The Big Game." That's because they were not legally allowed to use the term "Super Bowl." Stephen Colbert worked around this law by using the term "Superb Owl" on the Colbert Report.
As "March Madness" is a federally registered trademark, the NCAA has exclusive rights to use it, and prohibits any outside use of the term that might suggest affiliation, sponsorship, licensed status or any connection to the NCAA whatsoever.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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