Avery Dennison to Sponsor Emerging Fashion Brand Award at WGSN Global Fashion Awards 2013
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Judges will consider not only the independent designer's collection branding but also his or her collective brand vision, from the website through to their marketing. The brand with the most coherent and creative vision will win the award.
"Converting hard-earned recognition on the catwalk into building a successful brand is the biggest challenge facing every designer," says Tim Voegele-Downing, global creative director, Avery Dennison RBIS. "We are looking for a designer who is not only capable of creating an inspired fashion collection, but who also truly understands the importance of product branding and is capable of telling a compelling brand story."
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