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“There are many solid golf ball models in existence today but finding out what the customer wants most or, better yet, understands the best, is key to ensuring that their expectations are met,” he said. Hobbs also emphasized the importance of defining the end-buyer’s budget and pairing the best quality ball to it. “Let’s remember that we are in the business to make a lasting impression and retain our customer’s business and trust,” he said. “Don’t be cheap unless their budget dictates it. And if one does go the lower budget route, ensure your customer understands the possible outcome of this decision.”
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