BALLS
You would think that selecting golf balls would be a much more linear process than picking clubs, but this is not the case. “There are golf balls for maximizing distance, ones made to spin faster, some made to spin less, ones made to simulate a ‘soft feel’ and others are a combination of all components,” said Mark Hobbs, president and CEO of Pacific Coast Golf LLC, Los Angeles. He compared the process to selecting a car. There are good sports cars, good luxury sedans and good budget minivans for new families, so what works best for your client is really up to their needs and preferences. Hobbs explained that understanding these needs and preferences, as well as the different types of balls available, is critical to making sure that you’re serving your customers well.