Apple Bends the Rules with Unofficial Olympics Merchandise
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"While they don't appear to be breaking any rules, they appear to be getting really close to the edge of ambush or guerrilla marketing," said Jeff Benz, a former general counsel at the U.S. Olympic Committee, according to Tech2.
"As long as they do not use the Olympic logo, the Rio 2016 logo or our look, there is no infringement," Sylmara Multini, director of licensing and retail for the Rio 2016 organizing committee, told Tech2.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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