Manifest Destiny
DOMESTIC MANUFACTURERS EXPAND AND PROSPER WHILE REMAINING LOYAL TO THEIR ROOTS
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When selling American-made products, Ellis stressed the importance of distributors playing up the recent misfortunes of many American retailers that subscribe to producing their products overseas, such as children’s toy giant Mattel, who, last year, recalled more than 22 million toys found to have lead-based paint. “The end-buyer is anxious to avoid product liability in their advertising campaigns and do not want to jeopardize their brand equity with contaminated product,” he said. “They are ready to buy American-made promotional products because they understand it is the smart move for their companies.”
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Cynthia T. Graham
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