American Apparel Expands Stylish Kids Line, Adds 30 New Pieces
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American Apparel currently sells the kids' and babies' lines at more than 70 U.S. retail locations, several international shop, and online from its Web site. As the company's target customer has matured and begun to include larger numbers of parents, there has been an increased retail and wholesale demand for American Apparel basic styles in children's sizes. In expanding in this area, the company also has an opportunity to reach out to a consumer who may not otherwise have shopped at American Apparel.
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